Chapter 11 is
about describing intercultural encounters, how they appeared in different
situations and how to avoid them. Intercultural encounters are defined by the
author as the “unintended cultural conflict”, meaning that unlike “intended
cultural conflicts” for example wars; they happen although nobody wants them
and all suffer from them (p.383). These kind of intercultural encounters appear
in school, tourism, business cooperation, political cooperation and so forth.
However, the most common form of intercultural encounter is the cultural shock,
which emerges when an individual comes into a new cultural environment. It is
one of the components of an “acculturation curve”, the other parts of this
curve are the periods of euphoria acculturation and stable state. As for local people
in the new environment, their reactions to foreigners may go through the
process of firstly curiosity, then a sense of ethnocentrism and finally
polycentrism. But there is also possibility that polycentrism will eventually
become Xenophilia.
Although intercultural
encounters are inevitable, as for foreigners “it’s unlikely that he or she can
recognize, let alone feel, the underlying values” (p.387), there are still methods
to fix them. Communication technologies, including television, e-mail, the
Internet, mobile phones and social welfare, help us to cope with intercultural encounters,
as they bring people around the world together and let them know more about cultures
in other parts of the world. That could make communication with foreigners much
easier in various aspects.
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